Being a unisex brand, and in order to increase the degree to which the target audience identifies with it, the logo should be sufficiently impartial in terms of tendency towards either gender, neither too feminine nor too masculine. This applies not only to the colours but also to the graphic elements and typography chosen. Based on the brand's objectives, we opted for darker colours, a strong typographic presence and a geometric representation of men and women.

The choice of images and videos to complete the brand should follow this trend, focusing on models that convey attitude and a strong personality, confidence, and neutrality.